JENNACONVISSAR

Branding Campaign

​

The economy in Tenerife depends on the tourism industry, but during the pandemic, tourism rates in Tenerife dropped dramatically. Our aim was to create a campaign that would entice tourists throughout Europe to vacation in Tenerife. and escape from the mundane.

 

We derived the creative concept off of an evolution of the brand's claim: 100% Life. When visiting Tenerife, the options are endless, so whether you are looking for adventure and discovery, family time and relaxing, or cultura and social events, Tenerife has it all.  Not only does Tenerife offer a reprieve from your daily life in this pandemic, but it guarantees to awaken your emotions.

​