JENNACONVISSAR

Product/Service Launch Campaign

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Hiperdino currently boasts a large chain of supermarkets throughout the Canary Islands, however they are now expanding to offer an online shopping and delivery service to their customers. In order to promote the launch of their new website and service, we put together a fun campaign combining the typical in-store shopping experience with the ease of buying online. We visualized this by portraying sections of the store, with a product then promptly disappearing as if purchased online, basing our message on the idea: Shopping made easy, purchase in just one click.