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iperdino wanted to reinforce its presence and image in the minds of their younger consumers. By highlighting key pillars that our audience values, we created a modern, dynamic and disruptive campaign that evolved the brand's image. Young people want more from a company than just their products-they want a lifestyle, a message they can support. Thus, we communicated the freshness of their products, reinforcing their quality, and the support they give to local businesses and resources.

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In order to do so, we first created an online competition inviting young Canary Islanders to send in a creative video of why they should be cast for the campaign. In coordination with Hiperdino, we selected 3 winners to to be the main actors of the spots. By doing so, we allowed our target market to form a part of the brand and better connect with our audience. We achieved even further reach organically, hosting IG lives with each actor and connecting directly with our base.