JENNACONVISSAR

New Autonomy Statute of the Canary Islands Campaign

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In order to communicate the reform of the Statute of Autonomy of the Canary Islands, we set out to create an emotional campaign, demonstrating the effects this statute would have on the Canary people. This new statute is seen as a legislative jewel that was not easy to accomplish, so reaching the local people and showing them the positive changes was our goal.

 

We wanted to make the people really feel these changes and the future that awaits them, so we translated the formal points of the statute into emotional concepts that everyone could understand and get behind. 

 

Through the new Statute of Autonomy of the Canary Islands, a new future is born.