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CALL OF DUTY
Was that a jaguar warrior?
To promote the new Call of Duty bundle, Jaguar Warrior, we created a video stunt that simulates a wild animal sighting. Sightings tend to generate high interest and news coverage, so we used security and doorbell cameras to create the illusion of Jaguar Warrior sightings in the area. We shared teaser videos of these sightings to pique users' curiosity and leave them wondering more about what they witnessed. After a few days, we revealed the complete video, which included the Jaguar Warrior bundle on Call of Duty.

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