JENNACONVISSAR

City Branding Campaign

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Our goal through this campaign was to show people, especially tourists, that Puerto de La Cruz is a destination full of diverse activities, leisure and entertainment, as well as an ideal starting point to visit almost anywhere else on the island. 

 

We demonstrate Puerto de La Cruz’s new image through showcasing spectacular photographs of the places of interest, sports & cultural activities, as well as the natural beauty of which it boasts.

 

The claim: Everything happens under, from, in, around, above Puerto.

 

When in Puerto de La Cruz, the possibilities are endless.