JENNACONVISSAR

Cultural Event Campaign

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Festival Índice is an event to promote reading and writing as communicative, creative and recreational activities. The diversity of the Spanish language is a treasure field, in which reading and writing create a more cultured and better prepared society. In order to entice residents to attend the event, we reinforced the most essential aspect of the festival by claiming reading and writing as essential parts of our culture. We used a play on words with different letters of the alphabet, to reenforce our concept: Our accent, our treasure.