JENNACONVISSAR

Public Awareness Campaign

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The global pandemic is not only causing a health and economic crisis, but also a social crisis that has aggravated domestic violence in all its forms. The Santa Cruz de Tenerife City Council wanted to focus their message on creating awareness of domestic violence, as a first step in the solution, as well as breaking the silence as a society and the social isolation of the victims.

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The campaign launched just weeks before November 25th, the International Day for the Elimination of Violence Against Women, featuring 5 different women, and visualizing the hardships these victims face against their aggressors, as well as inciting action through the society.