JENNACONVISSAR

Public Awareness Campaign

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By recognizing the fact that the city is part of our home, we created this transgressive awareness campaign about the importance of caring for and maintaining a clean municipality. We took common occurrences that deface the city, and reenacted them inside a home. This succeeded in dramatically showcasing the need to clean up after ourselves. We utilized a concise and direct message: “If we don’t do this at home, why do we do it in our streets? Your city, your home."